Knorr Vie

Project Info

Moonshine worked with Unilever to create a multilingual website to accompany the new product launch of Knorr Vie, their series of shot-drinks made up of fruit and vegetables.

Moonshine were tasked with building a site that had to be visually engaging and leverage the interactive campaign created to showcase different areas of the product launch. Emphasising each shot’s ingredients that added up to one of the five a day of recommended fruits and vegetables. Moonshine's solution to the brief was to take the user on a journey around the ‘Knorr Vie World’ world, constructed using real fruits and vegetables. Via a focal signpost the user could navigate in different directions within the landscape, areas which related to distinct categories of information about the product, ranging from ingredients lists to nutritional details, and latest news. Moonshine developed a content management system to support international contributors within the Unilever brand to enable territories to upload and change messaging relative to their markets.

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